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When under crisis, the tendency is to hunker down and hope the problem will fade away. But that’s precisely the mistake. Prompt and credible disclosure, tireless communication and the courage to face tough questions could have earned management goodwill and sympathy.
An accident happened. It touched off a panic, which hasn’t subsided yet and the stock remains in deeply oversold territory. In just over a month, investors have lost more than half a billion dollars. Is this value destruction warranted?
As challenging as rebuilding the pad from the wreckage and getting the company out a tailspin, salvaging one’s reputation is much tougher. Regaining stakeholders’ trust and support will take work and demonstrated meaningful actions.